Upcycled Miu Miu Denim focuses on upcycled jeans obtained from denim experts worldwide and dates back to 2000. As a result, a link between the past, present, and future is created by connecting the stories of individuals who have worn them in the past with those who are adding them to their wardrobe today.
Denim is the most durable material available and is highly valued for its patina or the tangible and symbolic effects of ageing. Before deconstruction and re-fashioning, a hand-operated procedure intended to reuse as much fabric as possible, outside seams are kept.
The outcome is a study in circularity and a repetition of wardrobe archetypes that respect the origins of clothing while updating it for the present period.
The limited edition denim pieces, including RTW clothes and accessories that were disassembled and refashioned using as much fabric as possible, are the collection’s centrepiece. The Miu Miu SS22 Collection has a gold version of the sophisticated patchwork and priceless embroidery that enhance the denim’s purposefully old-fashioned feel, inspired by research into 1950s haute couture. Hundreds of flowers in various sizes, all hand-sewn with silk chiffon petals, faceted beads, and black crystal set into antique metal, make up the exquisite décor with its handcrafted beauty.
Among the options are leather bags with a patchwork effect, created by repurposing leather scraps from previous designs and sewing them with extreme care to provide a unique look in structure, texture, and colour. Every bag has a weathered appearance and a hand-stitched emblem.
Registering ownership of your clothing, bag, or accessory by scanning its NFC tag and reading the Digital Certificate of Ownership thirty days after the date of purchase adds to the distinctiveness of each item in the Upcycled range.
Miu Miu has teamed up with the Aura Blockchain Consortium. This non-profit organisation uses blockchain and other technologies to support transparency and customer-centric business practices throughout the lifecycle of luxury goods. It improves the Upcycled Collection experience and gives customers a 360-degree view of their purchased product. When you scan the NFC tag on an Upcycled product, you may access remarkable contents, particular information, and the Certificate of Authenticity via the Aura Blockchain Consortium.
