The data from Canalys highlights the growing challenge for the tech giant in one of its most critical global markets.
China’s smartphone market showed signs of recovery in 2024, with total shipments growing 4% to reach 285 million units, according to research firm Canalys. Local brand Vivo claimed the top spot with a 17% market share, shipping 49.3 million units. Huawei followed closely with 16%, while Apple fell to third with a 15% share after its iPhone sales dropped 17% year-on-year to 42.9 million units.
The sharp decline marked Apple’s biggest annual sales contraction in China, with quarterly figures reflecting consistent struggles, including a staggering 25% drop in Q4. This downturn comes after years of growth fueled by US sanctions on Huawei in 2019, which had temporarily hampered the Chinese rival’s performance.
Huawei, however, staged a strong comeback in 2024, recording a 37% year-on-year increase in shipments, signaling renewed confidence in its offerings.
In response to slumping sales, Apple launched rare promotions in January, offering discounts of up to 500 yuan ($68.50) on its iPhone 16 models. CEO Tim Cook also made multiple trips to China, underscoring the company’s efforts to regain its footing.
