Pepsi fans have another reason to cheer as the popular soft drink is set to be launched in a brand new avatar. The new logo, unveiled on Tuesday, comes after a gap of over 14 years – the last logo change was in 2008.
In a statement issued on the occasion, Pepsi said the new logo will mark the brand’s next era with an eye toward the future. ‘The new design evolves the Pepsi brand to represent its most unapologetic and enjoyable qualities, and will span across all physical and digital touchpoints, including packaging, fountain and cooler equipment, fleet, fashion and dining.’
In its 125-year long history, Pepsi has changed its logo only six times. The 2024 version is its seventh change; it showcases a bold typeface, signature pulse and an updated colour palette – the colour black highlighting the brand’s commitment to Pepsi Zero Sugar.
As specified in its statement, ‘the revitalized and distinct design introduces movement and animation into the visual system, unlocking more flexibility for Pepsi to move between physical and digital spaces, from retail shelves to metaverse. It also allows for more seamless and creative collaboration with partners and retailers and more versatility to engage fans in the places they shop, dine, work and play.’
