With an investment rumoured to reach tens of millions of euros, the company aims to engage younger demographics and reshape its corporate persona through this high-profile partnership.
In a bold move to rebrand its image, Sanofi has joined hands with the Olympic Games, eyeing a transformation in how potential talent perceives the pharmaceutical industry.
Josep Catlla, Sanofi’s head of corporate affairs, emphasized their ambition to leverage the Olympics to showcase the company as an appealing workplace for the younger generation.
Acknowledging the evolving viewer demographics, the International Olympic Committee has prioritized engaging Generation Z and Millennials. Sanofi, aligning with this vision, is financially supporting a diverse team of athletes and sending over 8,000 employees to volunteer, fostering a sense of inclusivity and community involvement.
